Sunday, June 30, 2013

Collabaholic - Target + FEED USA

Well kittens, it's time for yet another Target collab. They are getting pretty good at some things (availability and offerings) but still struggling with others (quality of product). I get it. You can't make a Kate Young dress for Target look and feel like a real Kate Young dress but it still surprises me how the quality can really swing from good to bad in the same collection. For the record, my most loved pieces from the Liberty of London and Calypso St. Barths collabs are still looking fab and wash and wear very well. I have high hopes for Feed + Target.

Target has teamed up with FEED USA for quite the conscious collection. Men's, women's, baby and home are all represented in this lineup that exudes the vision that Lauren Bush Lauren has created. Sales will benefit Feeding America and hopes are to feed 10 million Americans in need when all said and done. Items in the collection range from $3 to $400 and each product displays the number of meals that will be donated as a result of purchase.

Their home collection has all the trappings for a splendid patriotic soiree.

FEED USA + Target

The rest of their collection is jam packed with bags, accessories and apparel in an ultra casual, cool vibe. Check out the look book here.

FEED USA + Target

Items available now in store and online. All images c/o Target Press.

Monday, June 3, 2013

CND Vinylux 7 Day Review

As a huge Shellac fan, I about fell off my chair when I heard about Vinylux, the new weekly polish from CND.  Vinylux is a new polish system that requires, no basecoat, no UV curing, lasts for seven days and can be removed the old-fashioned way. Is it too good to be true?


I love Shellac, Gelish, OPI Gelcolor and all other forms of gel polish for their unsurpassable shine and durability. The drawback being the removal and UV curing. I love painting my nails and have amassed quite a color collection, but seem to stick with gel polish simply because it can be time consuming to change my polish every 4-5 days when it starts to chip or peel.

Vinylux claims:
no basecoat
no uv/lamp curing
weeklong shine and wear
a topcoat that strengthens and increases shine in sunlight, no fading
8.5 minute dry time
62 color collection

The Test:
I rang my manicurist right up and had her pick some up for me. At the time I could only find it on amazon, ebay and salon-direct sites. Sarah picked up a few of my favorite CND colors and a some new ones. (Hello Pink Bikini and Lobster Roll!)
Application was easy and quick, no basecoat (the polish is self-adhering), 2 coats of polish and the Weekly Top Coat.

** I broke the nail on my ring finger after a very competitive game of tabletop air hockey with Mrs. Rome. See photo of day 2. The good news was that it was a clean break. I filed a small bit down and incurred no additional chipping due to the break**

Left Hand:
CND Vinylux Pink Bikini 
I'm right handed so it's easier for me to photograph my left hand. But my right hand did get more wear. It wore about the same until the last few days when obvious chipping occurred.

Right Hand:

CND Vinylux - Day 7 & 8

I used my usual polish remover, Zoya Remove + and the polish came right off. I was concerned about stains since there was no basecoat, but there were none.

Overall I'm in love. Vinylux lives up to it's claims and gets me through 7 days without having to change my polish.


Vinylux is available for retail purchase at salons that carry CND products. The wholesale cost is the same as a typical polish (OPI, Essie, Zoya) so I expect the retail to run between $8-$9. 

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